Conference Session Tracks
학술대회 세션 트랙
This ICOMM features a diverse range of session tracks designed to cover key research areas, emerging trends, and interdisciplinary innovations within the field of Management,Marketing.
Each track offers researchers, academicians, industry professionals, and practitioners a platform to present their work, exchange ideas, and explore the advancements shaping the future of the domain.
Aligned with the SDGs
지속가능발전목표(SDGs) 연계
UN Sustainable Development Goals
유엔 지속가능발전목표This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals, fostering knowledge exchange, innovation, and collaborative engagement.
All Session Tracks
전체 세션 트랙
Browse every track scheduled for this conference.
Integrated Marketing Communication Strategies
This track explores the latest trends and methodologies in integrated marketing communication. It aims to highlight the effectiveness of cohesive messaging across various platforms to enhance brand visibility and consumer engagement.
Consumer Behavior in the Digital Age
This session focuses on the evolving dynamics of consumer behavior influenced by digital technologies and social media. Researchers are invited to examine how these changes affect purchasing decisions and brand loyalty.
Corporate Branding and Reputation Management
This track delves into the significance of corporate branding and its impact on organizational reputation. Discussions will center on strategies for building and maintaining a positive brand image in competitive markets.
Cultural Influences on Marketing Practices
This session investigates how cultural factors shape marketing strategies and consumer preferences. Papers are encouraged to explore cross-cultural marketing challenges and opportunities in a globalized economy.
Advertising Ethics and Legal Considerations
This track addresses the ethical dilemmas and legal frameworks surrounding advertising practices. Contributions will focus on the balance between persuasive marketing and responsible communication.
Tourism Marketing and Consumer Psychology
This session examines the intersection of tourism marketing and consumer psychology. Researchers are invited to analyze how psychological factors influence travel decisions and destination branding.
E-Business Strategies in Modern Marketing
This track explores the integration of e-business strategies within marketing frameworks. Papers should discuss the role of technology in enhancing customer experiences and operational efficiencies.
Fashion Marketing and Brand Management
This session focuses on the unique challenges of marketing in the fashion industry. Contributions are encouraged to explore brand positioning, consumer engagement, and the impact of trends on marketing strategies.
Customer Relationship Management Innovations
This track highlights innovative approaches to customer relationship management (CRM) in various industries. Discussions will cover tools and strategies that foster long-term customer loyalty and satisfaction.
B-to-B Marketing Dynamics
This session investigates the complexities of business-to-business marketing. Researchers are invited to explore relationship management, negotiation strategies, and the role of trust in B2B transactions.
Eco-Marketing and Sustainable Business Practices
This track examines the role of eco-marketing in promoting sustainable business practices. Contributions should focus on how environmental considerations influence marketing strategies and consumer choices.
Take Part in the Conference
학술대회 참가하기
Submit your abstract under the most relevant session track, or complete your registration to join the conference.