Conference Session Tracks
학술대회 세션 트랙
This ICEPMA features a diverse range of session tracks designed to cover key research areas, emerging trends, and interdisciplinary innovations within the field of Data Analytics,E-commerce,Marketing.
Each track offers researchers, academicians, industry professionals, and practitioners a platform to present their work, exchange ideas, and explore the advancements shaping the future of the domain.
Aligned with the SDGs
지속가능발전목표(SDGs) 연계
UN Sustainable Development Goals
유엔 지속가능발전목표This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals, fostering knowledge exchange, innovation, and collaborative engagement.
All Session Tracks
전체 세션 트랙
Browse every track scheduled for this conference.
Ethical Frameworks in Marketing Analytics
This track explores the development and implementation of ethical frameworks in marketing analytics. It aims to identify best practices that ensure responsible data use while maintaining consumer trust.
Consumer Rights and Data Protection
This session focuses on the intersection of consumer rights and data protection in the context of marketing analytics. Discussions will center on how businesses can uphold consumer rights while leveraging data for marketing purposes.
GDPR Compliance and Marketing Strategies
This track examines the implications of GDPR compliance on marketing strategies and practices. It will highlight effective approaches for businesses to navigate regulatory requirements while achieving marketing objectives.
Transparency in Data Analytics
This session addresses the importance of transparency in data analytics within marketing. Participants will discuss methods for enhancing transparency to foster consumer trust and accountability.
Responsible Use of Consumer Data
This track investigates the responsible use of consumer data in marketing analytics. It aims to highlight ethical considerations and strategies for ensuring that data usage aligns with consumer expectations.
Ethical AI in Marketing Analytics
This session explores the role of ethical artificial intelligence in marketing analytics. Discussions will focus on the challenges and opportunities presented by AI technologies in maintaining ethical standards.
Data Governance and Marketing Accountability
This track delves into the principles of data governance and its significance in ensuring marketing accountability. It will highlight frameworks that promote ethical data management practices.
Privacy Regulations and E-commerce
This session examines the impact of privacy regulations on e-commerce practices. Participants will discuss compliance strategies and their implications for marketing analytics.
Trustworthy Analytics in Marketing
This track focuses on the concept of trustworthy analytics in the marketing domain. It aims to identify practices that enhance the credibility and reliability of data-driven marketing decisions.
Data Consent and Consumer Engagement
This session addresses the critical issue of data consent in consumer engagement strategies. Discussions will explore how businesses can effectively communicate data usage policies to enhance consumer trust.
Ethics of Data Sharing in Marketing
This track investigates the ethical implications of data sharing practices in marketing. It aims to foster discussions on how to balance collaborative marketing efforts with ethical data considerations.
Take Part in the Conference
학술대회 참가하기
Submit your abstract under the most relevant session track, or complete your registration to join the conference.